Pickett Industries has been providing Environmental Management Services and Heavy Civil Construction for various corporations and government entities in the southeast for over seventy years. Heavy equipment, rugged environments, strength, and longevity are the inspiration for their brand. Bold colors and high contrast are used to convey this message this message. Combining the company’s initials in a bold design results in a unique and recognizable mark.
These themes continue in the design of their brochures and business cards. Deep black with white and yellow accents are used to increase readability and visibility, much like the equipment used itself.